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Conference & Visitor Bureau (CVB) - Marketing Liaison Committee

The CVB – Marketing Liaison Committee provides oversight for tourism and marketing programs provided by the Beverly Hills Conference and Visitors Bureau (CVB).  Each year the City allocates funding to the CVB for these programs.

The mission of the CVB is to market Beverly Hills as a shop, dine, and stay destination. The CVB builds awareness and drives consumer traffic and revenue to the City through various marketing, outreach and promotional activities

How does the City fund this program? 

In 1994, the City increased the Transient Occupancy Tax (TOT) by 2% from 12% to 14% with the support of the hospitality industry in order to create a defined level of revenue to fund visitor marketing programs. This funding source is often referred to as the 2% for Marketing TOT, or just the "2% TOT".

For questions about the CVB - Marketing Liaison Committee, please reach out to Magdalena Davis, Community Outreach Manager, at mdavis@beverlyhills.org

CVB-Marketing Committee Agendas 

Find past meetings on demand

 

CVB / Marketing Committee Liaison Meeting Highlights - December 12, 2023Jan 4, 2024

CVB / Marketing Committee Liaison Meeting Agenda Packet - December 12, 2023Jan 4, 2024

CVB / Marketing Committee Liaison Meeting Agenda Packet - August 25, 2023Aug 18, 2023

CVB / Marketing Committee Liaison Meeting Agenda Packet - April 26, 2023Apr 21, 2023

CVB / Marketing Committee Liaison Meeting Agenda Packet - January 26, 2023Jan 19, 2023

CVB / Marketing Committee Liaison Meeting Agenda - August 9, 2022Aug 5, 2022

Save the Date Notice - CVB / Marketing Committee Liaison Meeting - August 9, 2022Aug 1, 2022

CVB Marketing Committee Liaison Meeting Highlights - May 18, 2022May 20, 2022

CVB Marketing Committee Liaison Meeting Agenda - May 18, 2022May 17, 2022

Cancellation Notice - CVB/Marketing Committee Liaison Meeting - May 18, 2022May 17, 2022

CVB/ Marketing Committee Meeting Highlights - February 1, 2022Jan 6, 2023

CVB/Marketing Liaison Committee Meeting Agenda - February 1, 2022Jan 28, 2022

Save the Date - CVB / Marketing Committee Liaison Meeting - February 1, 2022Jan 6, 2022

CVB/Marketing Liaison Committee Meeting Agenda - September 20, 2021Sep 17, 2021

Save the Date Notice - CVB / Marketing Committee Liaison Meeting - September 20, 2021Sep 10, 2021

CVB/Marketing Liaison Committee Meeting Highlights - June 30, 2021Jun 30, 2021

CVB/Marketing Liaison Committee Meeting Agenda - June 30, 2021Jun 30, 2021

Cancellation Notice - CVB/Marketing Committee Liaison Meeting - June 29, 2021Jun 29, 2021

CVB/Marketing Liaison Committee Special Meeting Agenda - June 29, 2021Jun 25, 2021

Save the Date Notice - CVB/Marketing Committee Liaison Meeting - June 29, 2021Jun 24, 2021

CVB/Marketing Liaison Committee Meeting Highlights - April 28, 2021Apr 28, 2021

CVB/Marketing Liaison Committee Meeting Agenda - April 28, 2021Apr 28, 2021

CVB/Marketing Liaison Committee Meeting Highlights - March 18, 2021Mar 18, 2021

CVB/Marketing Liaison Committee Meeting Agenda - March 18, 2021Mar 18, 2021

CVB/Marketing Liaison Committee Meeting Highlights - December 17, 2020Dec 17, 2020

CVB/Marketing Liaison Committee Meeting Agenda - December 17, 2020Dec 17, 2020

CVB/Marketing Liaison Committee Meeting Highlights - September 10, 2020Sep 10, 2020

CVB/Marketing Liaison Committee Meeting Agenda - September 10, 2020Sep 10, 2020

CVB/Marketing Liaison Committee Meeting Highlights - June 11, 2020Jun 11, 2020

CVB/Marketing Liaison Committee Meeting Agenda - June 11, 2020Jun 11, 2020

Beverly Hills City Council Liaison / CVB / Marketing Committee and the Beverly Hills City Council Liaison / Rodeo Drive / Special Events / Holiday Program Committee Special Joint Committee Highlights - September 18, 2019Sep 18, 2019

Beverly Hills City Council Liaison / CVB / Marketing Committee and the Beverly Hills City Council Liaison / Rodeo Drive / Special Events / Holiday Program Committee Special Joint Committee Meeting AgendaSep 18, 2019

CVB/Marketing Liaison Committee Meeting Highlights - April 8, 2019Apr 8, 2019

CVB/Marketing Liaison Committee Meeting Agenda Apr 8, 2019

CVB/Marketing Liaison Committee Meeting HighlightsMay 6, 2019

CVB/Marketing Liaison Committee Meeting AgendaMay 6, 2019

CVB/Marketing Liaison Committee Meeting HighlightsSep 12, 2018

CVB/Marketing Liaison Committee Meeting Agenda Sep 12, 2018

CVB/Marketing Liaison Committee Meeting HighlightsJun 6, 2018

CVB/Marketing Liaison Committee Meeting Agenda Jun 6, 2018

CVB/Marketing Liaison Committee Meeting Agenda Feb 5, 2018

CVB/Marketing Liaison Committee Meeting Save-the-DateFeb 5, 2018

CVB/Marketing Liaison Committee Meeting HighlightsDec 11, 2017

CVB/Marketing Liaison Committee Meeting AgendaDec 11, 2017

CVB/Marketing Liaison Committee Meeting HighlightsAug 30, 2017

CVB/Marketing Liaison Committee Meeting AgendaAug 30, 2017

CVB/Marketing Liaison Committee Meeting Save-the-DateAug 22, 2017

CVB/Marketing Liaison Committee Meeting HighlightsJun 19, 2017

CVB/Marketing Liaison Committee Meeting AgendaJun 19, 2017
CVB/Marketing Liaison Committee Meeting Agenda 6-19-17

CVB/Marketing Liaison Committee Meeting HighlightsJun 7, 2017

CVB/Marketing Liaison Committee Meeting AgendaJun 7, 2017

CVB/Marketing Liaison Committee Meeting HighlightsMay 10, 2017

CVB/Marketing Liaison Committee Meeting AgendaMay 10, 2017

CVB/Marketing Liaison Committee Meeting AgendaApr 6, 2017

CVB/Marketing Liaison Committee Meeting Save-the-DateMar 31, 2017

CVB/Marketing Liaison Committee Meeting Agenda Oct 31, 2016

CVB/Marketing Liaison Committee Meeting Agenda Jul 25, 2016

CVB/Marketing Liaison Committee Meeting AgendaMay 4, 2016

CVB/Marketing Liaison Committee Meeting AgendaApr 29, 2015

CVB/Marketing Liaison Committee Meeting AgendaOct 2, 2014

CVB/Marketing Liaison Committee Meeting AgendaApr 28, 2014

CVB/Marketing Liaison Committee Meeting AgendaJan 27, 2014

CVB/Marketing Liaison Committee Meeting AgendaAug 15, 2013

CVB/Marketing Liaison Committee Meeting Agenda CancellationAug 1, 2013

CVB/Marketing Liaison Committee Meeting AgendaAug 1, 2013

CVB/Marketing Liaison Committee Meeting AgendaMay 20, 2013

CVB/Marketing Liaison Committee Meeting AgendaJan 4, 2013

CVB/Marketing Liaison Committee Meeting AgendaAug 22, 2011

CVB/Marketing Liaison Committee Meeting AgendaAug 1, 2011

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